Evony Browser Game Marketing
My view on the marketing campaign for browser game Evony. Evony is a browser based massive multi player online strategy game with more than 10 million players. They have grown extremely fast after their launch less than a year ago.
Evony is a MMO browser strategy game that was launched Spring 2009. It has grown faster than any browser game I have ever seen, and right now has more than 10 million players on 130 different servers. Many of the servers has close to 200,000 players. The game is similar to older browser strategy games like Travian and TribalWars in that you start with one village that you are supposed to expand to an entire empire with building and producing your own resources as well as plundering and conquering your neighbours.
The game has received mixed reviews, but what they have become most famous for is their adverticing campaign. It has obviously worked very well for them, which the extreme quick increase of new players shows. Their ads are very misleading however, and contain many racy inmages of half naked women. Their slogan has been that you can
Ivan Fogg – writer of Guides to Evony: Evony guide. Evony cheats.
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